“Anyone who imagines that all fruits ripen
at the same time as the strawberries
knows nothing about grapes.”

–Paracelsus (1493-1541), Swiss-German alchemist, philosopher, physician, botanist and astrologer.

 

If I had to use one word to describe myself as a copywriter, I guess I’d have to say: “versatile.” During my 20+
years as a professional writer, I've written marketing communications materials of every description: brochures, print ads, press releases, websites, iPhone and iPad Apps, newsletters, sales letters, speeches, scripts, tweets and marketing decks.

 

Depending on your product and the marketing problem you’re trying to solve, I can be silly or serious, playful or profound, vague or precise — and everything in between. (I’ve also been told that I’m fun to work with and have a good sense of humor but I’ll let you decide that for yourself!)

 

Experience

 

FREELANCE 2012–Present

  • PATIENTS & PURPOSE (CDMi): Vertex (ORKAMBI) Biogen (MS Franchise)

  • STRIKEFORCE COMMUNICATIONS: Gilead (HARVONI)

  • GREY HEALTHCARE GROUP: Hologic (Cytology), Pfizer (TRUMENBA)

  • HAVAS TONIC: Genzyme (LEMTRADA)

  • HEARTBEAT IDEAS: Shionogi Inc. (OSPHENA), UCB (CIMZIA), Valeant (JUBLIA & LUZU)

  • WUNDERMAN WORLD HEALTH: GSK (FLONASE Allergy Relief OTC Launch) 

  • RED FUSE: Colgate Professional 

  • COSGROVE ASSOCIATES: Wells Fargo, Chase Bank

  • DAGGERWING HEALTH: Merck (KEYTRUDA/JANUVIA)

  • NEON: United Therapeutics (TYVASO)

  • HEARTBEAT IDEAS: UCB (CIMZIA), Valeant (JUBLIA & LUZU)

  • CL&S: Loews Hotels, American Express

  • HAVAS LIFE METRO: Pfizer (CHANTIX), Amgen (Neupogen/Neulasta)

  • TIME WARNER CABLE: (Website)

  • DIGITAS HEALTH: Aventis (YOSPRALA) Nestle (Infant Nutrition), Bristol-Myers Squibb/Pfizer (ELIQUIS)

 

FCB HEALTH

Copy Supervisor 2011–2012

Cephalon (NUVIGIL) Janssen Biotech (STELARA), CIGNA (Voluntary Benefits) Nestle (Infant Nutrition)

 

SUDLER DIGITAL

Copy Supervisor 2009–2011

Boehringer Ingelheim (MIRAPEX), Janssen Biotech, Inc. (REMICADE), Centocor Ortho Biotech (SIMPONI)

 

CDMI CONNECT

Copy Supervisor 2007–2009

Genentech (RITUXAN RA, LUCENTIS), Pfizer (Caduet), Bayer HealthCare (Xarelto)

 

FREELANCE 2002–2007

  • G2 DIRECT & DIGITAL: GlaxoSmithKline (WELLBUTRIN XL/FLONASE/VERAMYST) Pfizer (AROMASIN & EXUBERA) P&G (ACTONEL) Bristol-Myers Squibb (ORENCIA) J&J (DOXIL)

  • WUNDERMAN: PfizerForLiving.com, Citibank (credit cards & retail)

  • Saatchi & Saatchi Consumer Healthcare: AstraZeneca (PULMICORT RESPULES)

  • i2i Communications: Pfizer (LIPITOR)

  • MEDIA LOGIC: Orange Regional Medical Center, Wells Fargo Bank, Fortitech, Purchase College

  • WILSON RUSCH: AAA

  • COSSETTE TARSITANO: Capital One Credit Cards

  • HNW (High Net Worth): Wealth management marketing

  • KRALYEVICH PRODUCTIONS, INC. (KPI): Wrote programming proposals for cable networks

 

DIGITAS

Associate Creative Director 2000–2001

Senior Copywriter 1999–2000

American Express, Starwood Hotels, Seagram’s

Education

MBA, Marketing Zicklin School of Business, Baruch College, City University of New York

BA, English State University of New York at Albany

 

 

 

 

 

 

 

Download my resume

© 2014 Holly Ricci